Since his childhood in the fields of Ica, Iván Jáuregui Pacheco knew his future was tied to agriculture. Today, he leads production on 147 hectares of berries, where he has implemented innovative systems that have marked a turning point in growing, such as the transition to 100% pot-based systems.

With a vision that combines experience, effort and dedication, Iván not only ensures crop quality but also inspires others with his passion for transforming Peruvian agriculture.

Discover more about Iván and his story here: